The most personal gift you can offer a family
Prima Persona partners with attorneys, family offices, and wealth managers who guide families through their most significant life decisions.
The transfer ahead
A family estate is nothing without great stewards.
Your clients will pass on their assets with great care. Far fewer pass on the founder’s voice, the reasoning behind the hard decisions, or the story of how it all began. A family narrative needs the same stewardship as the estate, and it is often the hardest part to cultivate. Our films do both halves of that work: it is an occasion for the family to reflect together on who they are and what they value, and a moving, enduring story that future generations will want to watch and learn from.
Why it matters
USC, 2013
Ensure a continuity of shared principles
USC’s Longitudinal Study of Generations followed more than 350 four-generation families over 35 years and found remarkable continuity of beliefs and values from parents to children. Warm, affirming relationships mattered most, and grandparents had a surprisingly strong influence.1
Psychology Today, 2023
Parents’ stories instill meaning and purpose
Research at Emory University found that the stories young adults know about their parents’ lives predict their well-being more strongly than the stories they tell about themselves, and go hand in hand with a greater sense of meaning and purpose.2
Allianz and Age Wave, 2005
Life lessons outrank money in defining legacy
In the Allianz American Legacies Study of 2,627 baby boomers and their elderly parents, 77% named family values and life lessons as the most important part of a legacy. Both generations rated these nonfinancial legacies ten times more important than financial ones.3
How our films can forever impact families you advise
The “why” behind the documents
Many heirs never grow up with their benefactors. An heirloom documentary bridges this gap by making an older family member feel relatable to any generation of viewers.
A shared record for the family table
Important financial decisions often involve impersonal paperwork with limited information.
A family documentary sheds light on a senior stakeholder’s perspective when a difficult conversation comes up in a room they are no longer in.Inspiring the next generation
Whether it’s our multigenerational interviews or private premieres, Prima Persona’s filmmaking process naturally encourages family reunions. Our youngest participants often walk away the most impacted by the experience, thinking about life in meaningful “chapters” akin to how we structure our films.
You introduce. We do the rest.
A sentence from you
Mention us to a client, or forward the short note in your partner kit. Your name opens the door. There is no cost to you and nothing to manage.
A private conversation with the family
We meet the family for a relaxed, no-obligation consultation to learn who they are and whether a film is right for them. What they tell us stays with them.
Every detail, end to end
From the first planning call to the finished film and its private archive, every detail is ours. Your client lifts not a finger, and you hear from us only as your client wishes.
Our principles
Their voice, never ours
We make documentaries for a reason: every word spoken is recorded as is, and never scripted, dubbed or fabricated. We even remove our interview questions from the editing process so that the film is told exclusively in the family’s voice.
Tailored to the client’s liking
We ask our film subjects how they’d like to be seen and understood by future generations, and shape the final feature around that framework.
Made to be kept
Every film is finished to a cinematic standard and crafted to be entertaining and compelling for future generations. They are delivered with a private archive of films and catalogued materials held in the family’s name.
A family business, in the family business
Every film is crafted by a team of award-winning industry veterans, from the first question to the final cut. Our founders studied filmmaking at Princeton and proudly run the studio as a family business.
Request the partner kit
For anything else, email admin@theprimapersona.com
Sources
- Bengtson, V. L., Families and Faith: How Religion Is Passed Down Across Generations (Oxford University Press, 2013); summarized by the USC Suzanne Dworak-Peck School of Social Work, February 25, 2014. usc.edu ↑
- Robyn Fivush, “Why Sharing Family Stories Is Vital,” Psychology Today, August 14, 2023. psychologytoday.com ↑
- Allianz Life, Age Wave, and Harris Interactive, The Allianz American Legacies Study, 2005. agewave.com; figures also reported in “Boomers and Seniors Put Family Legacy Above Personal Wealth, Says Study,” Financial Advisor, 2012. fa-mag.com ↑